Reflecting on confidence, beauty at any age, how we start to disappear when we stop showing up for ourselves.
A mentor of mine once told me to read The Way of Integrity by Martha Beck. I remember thinking, I’m already walking in my purpose. But, as a self proclaimed bookworm, I ordered it 10 minutes after she told me about it. That book hit me like truth always does, gently, but with zero tolerance for BS. It called out the quiet ways I’d been making myself smaller to fit in—and how easy it is to forget that we’re allowed to take up space without apology.
I’ve sat at boardroom tables. Many, in fact. Tables full of strategy, ambition, and opportunity. And I can tell you with full honesty—sometimes I showed up loud and fearless. Other times? I shrank. Not because I didn’t belong, but because I forgot I already did.
Confidence isn’t about volume. It’s energy. And people can feel it when you start shrinking. When you second guess your brilliance, your beauty, your presence. When you talk yourself out of speaking up, standing tall, wearing the bold lipstick, or claiming the seat you earned—yes, they can feel it.
We don’t just disappear overnight. It happens slowly. When we stop showing up for ourselves. When we prioritize everyone else’s comfort over our truth. When we say, “It’s fine, I'm fine.”(think Ross on Friends) when it’s really not. When we convince ourselves we’re too much, too old, or too late.
And this—this—is exactly why I started FAITH+FEARLESS Beauty.
This isn’t a brand that exists to "fix" you. You don’t need fixing. This is a rally cry to remember who you are—to stop shrinking, start showing up, and wear your confidence like it was never up for debate.
Confidence doesn’t come from having flawless skin. It comes from knowing your value, and showing up for yourself even on the days you’d rather hide. Beauty isn’t about being perfect—it’s about being fully present. Wrinkles, scars, stretch marks, stories—they all deserve the spotlight.
We are not too old. We are not too loud. We are not past our prime. We are our prime, right now, in all our glorious becoming. And that my friends is pure magic. I can remember being so nervous to take up space in my 20s and 30s. My 40s is an entirely different game. I know what I bring to the table (confidently not arrogantly) and I wont hold back.
So here’s your reminder, from me to you, Sis. You deserve to take up space. You deserve to show up fully, unapologetically, confidently. You don’t need permission. You need presence.
Let this be the year you stop disappearing. Let this be the year you turn the volume back up. You are the standard. And we’re just getting started.
Much love,
Sarah XO
